What is Paleo? Lose Weight and Get Healthy: Book Cover

I’ve been working on the very interesting “What is Paleo” – an introduction to the Paleo diet (basically, don’t eat anything that wasn’t around in prehistoric times: meat and vegetables, but no grains, etc.) Makes a lot of sense. We played with several options,



We went with the “caveman” with petroglyphs on his body. Altogether pretty good:

As an alternative, I would have added a bold red gradient and a more interesting title font, along with a more ‘cut’ model: