Here are some of the designs I’ve made for Laura Carroll’s The Baby Matrix: Why Freeing Our Minds from Outmoded Thinking About Parenthood & Reproduction will Create a Better World.

It’s a fascinating research project, and the title references the totalizing paradigm shift of the Matrix Movies, so we needed something that referenced the red pill and the sci-fi element – not easy to do in a book about babies! I really like the cute repetitive colorful colors below, but they don’t really capture the spirit of the book.



The two finalists are these:

I really like the black, with the the red pill/baby. Strong and bold, but we’re still cleaning up some of the design aspects and fonts.

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